Networking. We’ve all seen and heard of its importance, but what exactly constitutes networking and how does one go about it?

Networking, at its core, is the intentional and purposeful meeting of people with the mutual aim of benefitting one another and one’s own career paths. It is can be done in any informal business or non business setting, yet the common goal of sharing insight, contacts, and industry-related information is clear. 

Networking can occur in the office with existing colleagues, with friends, with strangers, at events, and even online. It doesn’t always have to be an organised event, but networking is clearly taking place when people exchange contact details and information for career and developmental purposes, whether it’s if you bump into someone at the park or send someone a message on Linkedin.

So, why should I network? Networking is a powerful tool for putting you in new circles, sharing ideas, and connecting with other industry professionals. Recent surveys completed by both Hubspot and Linkedin have found that up to 80% of jobs are filled by networking. It is evident that sharing your professionality and personality with a network of people has a great impact on career growth and progression. 

Networking, in person, and online ( such as on Linkedin), builds a strong personal brand. Successful people are those who can converse, collaborate and share with others.

So our advice? Get out there to the next networking event, ask questions, and start sending those invitations on LinkedIn to broaden your network!

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